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Conversations (Course taught by Amy Lanigan V.P. of Client...)

Conversations

Learning about Creative Strategy and sharing my thoughts along the way.
Course taught by Amy Lanigan V.P. of Client Strategy at Fluid 
Scenario: Zombies are invading San Francisco at 7pm this Saturday night. You’ve beenhired by the City as the Zombie Strategist. You are on point to:— Define Zombie protective wear— Put together a Zombie safety kitThere must be strategic reasons for why you are including the items you choose. If yourstrategic reasons blur with some storytelling so be it.

Course taught by Amy Lanigan V.P. of Client Strategy at Fluid

Scenario: Zombies are invading San Francisco at 7pm this Saturday night. You’ve been
hired by the City as the Zombie Strategist. You are on point to:

— Define Zombie protective wear
— Put together a Zombie safety kit

There must be strategic reasons for why you are including the items you choose. If your
strategic reasons blur with some storytelling so be it.

— 2 years ago with 3 notes
#description  #emergency kit  #leather jacket  #levi's jeans  #survival gear  #the best of the best  #the name of the game  #under armour  #Amy Lanigan  #Account planning  #Account  #Planning  #advertising  #Strategy  #Creative  #Creative Strategy