Conversations

Happy Sadness: How Mixed Emotions Fuel Creativity →

There’s no point to making hard and fast rules about the creative process. As long as you live life fully, it’s bound to shake things loose.

— 3 years ago

#Creatives #Advertising JrPlanner Marketing Agency

This Word Can Boost the Performance of Your Brand’s Email Campaign →

“Consumers are the ones in control of their relationships today.” Understanding your target audience you will know what they like and what they don’t like and to increase your audience you have to carefully see how your current audience is responding to your messages. “Consumers are responding to brands that explicitly give them that control.”

— 3 years ago

#Marketing Advertising Planner Experian Audience Consumers

"If it’s 15 pages, it’s not a brief."

@RGA

— 3 years ago

#Advertising CreativeBrief Planner

"If you think you’re close to a strategy, describe the problem, insight, and strategy with one compelling word each. Tighten."

markpollard

— 3 years ago

#Strategy Advertising Brief Creative Insight Planner Inspiration

"If you don’t know if you have an insight, rewrite it ten times with increasing honesty."

markpollard